Vogue's first ever Down's Syndrome model stuns in huge UK charity campaign

Ellie Goldstein is busting myths and helping to represent a community of as she kicks down yet another door, modelling for this shop's latest campaign. has made the 23-year-old the latest face of their campaign for Week, which will showcase her face in retail stores across England.

Her career in fashion was firmly established when she became the first ever person with to appear on the cover of Vogue but is swapping out the luxury life for a more sustainable fashion approach. Having previously modelled for the likes of Nike and Gucci, she will now help to promote second-hand style with her face popping up in around 32 retail stores this week onwards.

Ellie shared: “I love how the photos have turned out; I look so cool in all the lovely outfits! It’s really exciting to see myself in the shop windows. It means a lot to me to be part of Learning Disability Week and to show what people with learning disabilities can achieve – follow your dreams!”

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A series of fashion-forward photos will be up in high street Mencap stores, showcasing Ellie as she models a selection of colourful fits found in the charity shop. Through this photoshoot, they hope to encourage shoppers to delve into their pre-loved clothes, at bargain prices, and help to donate money to a good cause.

The cause, in this case, is not only helping those who benefit from the charity's incredible work but also promoting Learning Disability Week – an annual celebration of people with a learning disability, as well as their families and carers. Across the UK, there are around 1.5 million people living with a learning disability, and Ellie is just one of them hoping to bust some myths.

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Mencap exists to help make the UK the best place in the for people with a learning disability to live happy and healthy lives. They do this by supporting those with disabilities, along with their families and carers, while working to change laws, increase representation, and help to create employment opportunities that may not already exist for people with disabilities.

Chief executive of Mencap, Jon Sparkes, says: “Learning Disability Week is an opportunity for us all to celebrate the 1.5 million people across the UK with a learning disability and what they bring to our communities and society.

"This Learning Disability Week we’re thrilled to launch our Myth Buster Ellie as the face of our Mencap shops. Representation matters – and these pictures go to the heart of the work we do at Mencap every day to ensure people with a learning disability are seen for who they are, not for their disability."

Aside from the campaign, there are ways that you yourself can get stuck into helping raise awareness this Learning Disability Week. This includes volunteering at Mencap, donating to charities and campaigning to make a stand.

There is still so much stigma and discrimination that those with learning disabilities face every day, and educating yourself or campaigning for those that need it could make all the difference. To learn more, you can visit.