Molly-Mae Hague has sparked controversy as her tell-all miniseries Molly-Mae: Behind It All has picked up the NTA for Authored Documentary.
The six-episode series was released on Prime Video in January this year and details the launch of the Love Islander’s fashion brand following her split from professional boxer Tommy Fury.
She was up against other series such as There's Only One Rob Burrow, Flintoff and Strictly Amy: Cancer and Me.
READ MORE: Dermot O'Leary under fire for his 'rude' behaviour towards Sir Trevor McDonald at NTAs
READ MORE: McFly's Harry Judd highlights 'struggle' in relationships after Danny Jones rumours
Viewers who tuned into the NTAs on Wednesday evening (10th September) were left furious as they criticised Behind It All’s trivial subject matter in comparison to its competition.
One X (formerly Twitter) user ranted: “Molly Mae winning an NTA over Rob Burrow or Amy Dowden is everything that is wrong with the world #NTAS.”

“All those wonderfully powerful documentaries and Molly Mae won!?” another exclaimed.
A third said: “As if it couldn’t get any worse. Molly b****y Mae winning an #nta over the Rob Burrows or Amy Dowden documentaries?? @OfficialNTAs again, what on earth?”
Someone else fumed: “Molly Mae winning that award over the inspirational people like Amy Dowden and Rob Burrow is a massive slap in the face, that’s disgusting. #NTAs”
And a final viewer listed: “Freddie Flintoff - Nearly Died, Rob Burrow - Died, Strictly Amy - Living with cancer, Molly Mae - Split up with her boyfriend.
“Which one wins the NTA… absolute b******s.”

However, other viewers have come to the influencer’s defence as it was not her decision which documentaries she was competing alongside.
One viewer pointed out: “Let's just remember that it wasn't Molly Mae's fault she won this and her speech and reference to Rob Burrow's wife and daughters was lovely.”
Others have also pointed out the somewhat muted response from the live audience in attendance at the O2 Arena.
Molly-Mae has since reconciled with Tommy, confirming their reunion back in May.
On the NTAs red carpet she revealed he was staying at home to look after Bambi while she attended the awards.
She opened up to the Sun: “She's not so much a baby anymore, she's a toddler now, but she's at home with her dad tonight.”
The reality star also added she was “so proud” of Tommy after the success of his new BBC documentary Tommy: The Good, The Bad, The Fury.
The NTAs are available to watch on ITVX.
You may also like
Manipur: 43 BJP members quit in Phungyar constituency, days before PM Modi's likely visit
HDFC Bank Services To Face Downtime On This Day, Net Banking, UPI & Transfers To Be Temporarily Unavailable
JioBlackRock To Launch First Active Equity Fund On September 23, 3–4 More In Pipeline
Nepal Army imposes curfew in Kathmandu as soldiers patrol streets after deadly protests
"Will create huge number of opportunities": BJP's Rajeev Chandrasekhar hails PM over Research Cluster project