Calvin Klein's £24 perfume that 'lasts all day' is hailed 'the best ever' by shoppers

Perfume aficionados are raving about a fragrance that's been hailed as "the best ever made" by its legion of fans. The scent in question, Calvin Klein's Eternity Moment for Women Eau De Parfum, is flying off the shelves at the wallet-friendly price of £23.94, with many customers declaring they "can't imagine being without it."

Eternity Moment is a concoction of sweet lychee and guava mingled with passionflower and musks, creating a light floral aroma renowned for its impressive longevity. It has clinched the title of 'number one best-seller' in its category on Amazon, amassing an incredible 24,793 reviews on the platform alone and boasting an average score of 4.6 out of 5 stars.

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For those on the hunt for a bargain with a penchant for floral and musk fragrances, Cosmic by Kylie Jenner Eau de Parfum might tickle your fancy, with a 100ml bottle currently priced at £44 on LookFantastic. In addition, a 30ml bottle of Narciso Rodriguez For Her Musc Noir at a reduced price of £50.40 down from £63, reports the Liverpool Echo.

Meanwhile, back on Amazon, Calvin Klein's sought-after perfume continues to garner heaps of praise, with most buyers celebrating its delightful scent and durability. However, a few have mentioned it's "too sweet" for their liking, serving as a reminder that scent preferences are highly subjective.

One satisfied customer proclaimed: "Absolute Game Changer. This has genuinely made such a difference-I didn't realise how much I needed it until I had it. Now I can't imagine being without it. It's reliable, well made, and just makes life that little bit better every day. Total game changer. If you're on the fence, take this as your sign to go for it!"

Whilst another enthusiastic shopper shared: "The best perfume ever made. You wanna know how good this perfume is? I have tried probably 30-40 perfumes in my life and never found one that I love AND actually stays on my skin. This lasts all day. Literally all day. I put it on yesterday after my bath about 6pm.. can still smell it 10am the next day and on clothes even longer. I love it that much I ordered another bottle a few days later as didn't wanna lose out on the amazing price. If you're contemplating it just get it it's incredible I've finally found my signature scent!"

Nonetheless, fragrance preferences are subjective, and the scent may not be for everyone. A three-star review stated: "Not that keen on the scent when it arrived but will use it with other perfumes. Wish we could have small samples before buying."

For another, the aroma was too sugary: "Very sweet smelling. Age range range for the young."

On the flip side, someone else enthused: "Great! I recommend it: good price, great fragrance and great staying power. The best investment you can make is in yourself. You won't be disappointed."

For those who fancy sampling a variety of fragrances before settling on a full-sized bottle, the Sol de Janeiro Exclusive and Limited Edition Perfume Mist Discovery Set could be an ideal choice. Currently reduced to £28.50, this set includes four 30ml bottles of their top-selling scents.