BCCI increases Indian team's jersey sponsorship rates

Sponsoring the Indian cricket team will become costlier as the BCCI has raised the amount to Rs 3.5 crore per match for a bilateral series and Rs 1.5 crore for a match in a multilateral tournament.

According to a Cricbuzz report, the earlier rates were Rs 3.17 crore for bilateral games and Rs 1.12 crore for multilateral matches.

The sponsorship amount will apply to competitions sanctioned and organised by the ICC and Asian Cricket Council (ACC).

This comes after Dream11's exit as jersey sponsor, which was triggered by the government's Online Gaming Act, 2025.

The BCCI cancelled the contract of Dream 11 following government's recent Promotion and Regulation of Online Gaming Act, 2025.

The revision will come into effect only after the end of Asia Cup. The BCCI is expected to earn over Rs 400 crore through the revised rates. However, the final figure may be higher depending on the bidding outcome.

On Tuesday, the cricket body invited bids for the Indian team's title sponsorship rights after Dream11's exit. The BCCI has barred companies dealing in real money gaming and crypto currency from the process.

The Indian team will be without a sponsor in the Asia Cup, which begins from September 9 in the UAEas the Board has set September 16 as the last date to submit bids.

Dream 11 shut down its real money games due to the new law, which states that "no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services nor shall involve in any advertisement which directly or indirectly promotes any person to play any online money game".